SPORT ART AND GAMING CONVERGE
PHYSICAL. SOCIAL. DIGITAL. EMOTIONAL
SpartX is a mixed-reality platform that transforms any space into a digital arena, SpartX fuses physical movement with Augmented Reality gameplay to reset dopamine, reduce stress, and spark connection.
We use spatial computing and location mapping to drive immersive sound and animation. Players use their whole bodies to activate gameplay and live visuals, creating a real-time spectacle that is both athletic and cinematic.
From re-engaging youth and training eSports athletes, to boosting workplace wellbeing and electrifying fan experiences, SpartX creates measurable impact across three massive markets, with a clear pathway to Olympic-scale showcase.
A new era of immersive digital sporT and physical gaming
SpartX is an immersive fan engagement platform that uses Augmented Reality glasses to transform underused stadium spaces into personalised, interactive experiences. Created by globally awarded digital artist Georgie Pinn and 3× world champion martial artist Ian Jacobs, SpartX fuses sport, generative art, and reactive AR gameplay into a multi-sensory spectacle
CUSTOMIZABLE AVATARS & ENVIRONMENTS
ESPORT in 4D
With the added ability of customizing their game aesthetic, environment, sound and effects, players can also exercise their creativity and social skills, benefiting the body and the mind.
ARTISTIC EXPRESSION & CARDIO
In an immersive audiovisual court players of all fitness levels can activate animation, sound and an array of sport gamification and narrative concepts with their entire bodies
DIVERSIFYING SPORTS VIEWERSHIP AND PARTICIPATION
From an audience perspective the visual spectacle is jaw dropping, broadening sport viewership beyond the surging E-Sport industry, redefining fan engagement and catalyzing a healthier, more connected future for our youth.
